Client Results: Website Redesign
Foliage Plant Shop is a cozy, woman-owned community bookshop in historic downtown Leesburg that shares its space with sister business Birchtree Bookstore. Both stores were operating separate, outdated websites that no longer reflected their in-store experience or supported their growth goals. The solution? One modern site that seamlessly integrated both brands and showcased their unique combination of books and plants.
I led a full website redesign and consolidation, unifying the visual branding and messaging for Foliage Plant Shop and Birchtree Bookstore into one cohesive online presence. This included restructuring the site architecture, adding multiple new pages, and streamlining the user journey to make it easier for customers to browse, learn about events, and shop online. To support seasonal promotions and drive revenue, I integrated a Holiday Gift Guide and holiday shop experience to entice local shoppers and online customers.
About Foliage Plant Shop
Foliage Plant Shop is a woman-owned business located inside Birch Tree Bookstore in historic downtown Leesburg, Virginia. They specialize in indoor plants, pots, and plant care services, making it a destination for both new and experienced plant owners. Foliage Plant Shop is rooted inside Birchtree Bookstore creating the first bookstore and plant shop in Virginia. Beyond their unique in-store shopping experience, they host weekly and monthly events as well as providing services such as repotting and plant clinic support, helping customers troubleshoot issues and keep their plants healthy over time.